Face to face with Edward Beiner

Name of stores
Edward Beiner, Purveyor of Fine Eyewear

Locations
7 locations :
South Miami, Coconut Grove, Coral Gables,
Aventura, Brickell, Naples and Orlando
All these cities are in Florida

Number of employees
45

Years in business
27


Working with Luxottica
since It was Avant Garde in the USA. 27 years ago.

What does “Working Together” with Luxottica mean to you
The ability to carry some of the most influential brands in the market today.

What makes you different from your competitors
Vision…no pun intended.

How is your business going to change in the near future
It is always changing … Globalization has made our business less unique yet all our efforts are into creating new experiences for the consumer so we may retain loyalty.

One piece of advice for your peers
Have passion for what you do because it does not get easier.

One piece of great advice someone gave you
A dream without a plan will always be a dream.

Something you are excited about for 2007
Change….

Things you do to keep up to date in your work
PDA, agenda, long term and short term list with goals and do not procrastinate the small stuff….otherwise it will become big.

What do you think is the next big trend in eye wear
different forms of exclusivity within the big name designer brands and the mass distribution of these same brands into the Targets of this world.

What do you like about skiing
the challenge of continuous improvement and fighting fear….for me it is an analogy for my business and personal life.

Other activities, sports or hobbies you do on your free time
Vintage cars, traveling, hiking, Gym and I just took up ballroom dancing. I am active on three boards. However, the most important thing is my family.

Your dream vacation
Being a participant in the Mille Miglia.

What’s on your desk right now
PDA, Computer, Wallpaper magazine, yellow pad with my to do list, colada (Cuban espresso), many pictures of my family, fall winter colors for clothing

Last book read
The Orientalist by Tom Reiss.

Favorite movie
Swept Away (the original Italian movie with Giancarlo Giannini)

Favorite food
Italian